5 types of online advertising to consider
The world has gone digital, and the internet is the hub for billions of people around the world today. From interacting with peers on social media to conducting research to watching videos for entertainment, the internet powers daily life for many people. For those involved in marketing, it has also represented a land of opportunity. With so many people spending so much time online, the online advertising industry has grown exponentially. Advertising drives much of the internet forward, in fact, providing a steady income stream to keep everything from Facebook to the New York Times online. That said, online advertising sometimes gets a bad rap as being expensive and ineffective. Why should you advertise online? The benefits of advertising online are almost endless. It’s often one of the most economical and effective methods of reaching your audience. Advanced analytics allow you to measure performance, and you can segment your audience to tailor their ad experience. Finally, you ca